June 18, 2021

[Vogue Australia] The Sapphire Project launches on UN World Oceans Day

I'm very proud to share that I've recently become an ambassador for the Sapphire Project, a new initiative by 'Protect what is Precious', that supports oceanic conservation. The health of…
March 16, 2021

RedBull: Surfing champ Sam Bloom wants you to know: “You’re braver than you think”

This story was first published on, please click HERE for the original. Two-time para surfing world champion Sam Bloom, whose story inspired a hit film, has a powerful message…
January 28, 2021

The true story behind Penguin Bloom – a ‘raw and authentic’ representation of disability

This article originally appeared on SBS News. Click HERE to see the original. By Jennifer Scherer An accident in Thailand left Australian Sam Bloom paralysed. The unlikely arrival of an…
January 11, 2021

Australian Vogue, January 2021

This excerpt first appeared on Click HERE for the original. Naomi Watts returns to screens this month in Penguin Bloom, a moving Australian film that offers an inspiring start…
December 30, 2020

Australian Women’s Weekly, January 2021

This article first appeared on Click HERE for the original. Lessons in life and love Naomi Watts on the power of family love, bringing her children back to Australia…
November 30, 2020

Naomi Watts’ ‘Penguin Bloom’ Sells to Netflix in Key Territories

This article first appeared in Variety. Click HERE for the original.  By Matt Donnelly. “Penguin Bloom,” the Toronto International Film Festival player led by Naomi Watts, has been acquired by…
September 22, 2020

RedBull Interview: How Sam Bloom Returned to Surfing

This article first appeared on Please click HERE for the original. By Steve Madgwick  Published on 09/22/2020 A freak accident left surfer Sam Bloom paralysed from the chest down.…
September 2, 2020

Sam Bloom: Heartache & Birdsong

Our new book Sam Bloom: Heartache & Birdsong launched 2 September 2020. In Sam Bloom, Sam tells her own story for the first time – how a shy but determined Australian girl…
August 29, 2020

Good Weekend: Flying higher – a magpie rescued a family. That was just the beginning

This article first appeared in Good Weekend. Click HERE to see the original. By Jane Cadzow Sam Bloom is happy. So happy. It is January 2013 and she is on…
August 4, 2020

Penguin Bloom selected for Toronto International Film Festival

We're thrilled to share that our upcoming film Penguin Bloom has been chosen as one of only 50 films at the 2020 Toronto International Film Festival. From our dear friend and collaborator…
Sam Bloom surfing MediaNews
May 30, 2019

Coast Beat – ‘Broken but beautiful’

I was fortunate to be interviewed by an old friend of ours for recent issue of  Coast Beat magazine. The article has been republished in full below, with permission from…
April 1, 2019

Getting to the World Adaptive Surfing Championships…the hard way

April, 2019 Early last year I made a reluctant return to surfing after a 5 year hiatus. I say reluctant because I knew it wouldn’t be the same and I…
February 26, 2019

Sunrise – ‘Magpie helps family after tragedy in Thailand’

27 December 2019 The emotional Australian story will be made into a Hollywood film.
Sam Bloom World Adaptive Surfing Championships MediaNews
January 17, 2019

Ten Daily – “‘I’m Stoked’: Aussie Legend Sam Bloom Crowned World Surfing Champion”

Emma Brancatisano 10 daily news reporter Mon 17 Dec 2018 6.06 PM 'I'm Stoked': Aussie Legend Sam Bloom Crowned World Surfing Champion
September 8, 2018

Finding my way back to the ocean

A couple months ago I surfed in the Nudie Australian Adaptive Surf titles on the NSW Tweed Coast. It was my first comp and to be honest I was pretty…
August 28, 2018

Frankly So – “I lost my sense of self”

Published 21 August 2018 I had the chance to chat with Dee Behan at digital magazine Frankly So recently about my identity after the accident, getting back out into the…
August 15, 2018

60 Minutes Australia – ‘How a magpie called Penguin saved the Bloom family’

15 August 2018 Earlier this year, Cam, the boys and I spent a few days with the 60 Minutes Australia Team while they shot our story. Producer Bryce Corbett, presenter…
Sam Bloom, Cameron Bloom, Penguin Bloom and the Bloom boys BlogNews
July 31, 2018

Blog – Welcome

I’ve started a bit of a blog/news feed as a place to keep you updated on life and share some of my experiences with you. I never thought I’d say…
February 7, 2018

Blackmores – Women + Wellness Interview

Appeared Feb 7, 2018 on Blackmores After a two storey fall almost took her life and claimed her ability to walk, Sam Bloom tells us how physical activity and a…
December 1, 2017

ABC One Plus One – Series 2017 Sam Bloom

Released 2017 Sam Bloom on One Plus One with Jane Hutcheon
Sam Bloom with Penguin on her shoulder Media
April 18, 2017

Time Magazine – The Tiny Bird Who Saved My Life After a Devastating Accident

Originally published in Time Magazine, April 18, 2017 By Sam Bloom with Bradley Trevor Greive I died four years ago, and then a wild bird brought me back to life. It’s a…
Naomi Watts is set to play Sam Bloom in an upcoming movie Media
December 19, 2016

Australian Financial Review – Naomi Watts to star in Penguin Bloom movie based on bestselling Australian book

Naomi Watts will star in a movie of Penguin Bloom, one of Australia's best-selling memoirs for 2016. by Nicole Abadee Published 19 December 2016 in the Australian Financial Review
Reuben Bloom and Penguin Bloom flying Media
October 13, 2016

The Guardian – How a scruffy magpie saved a family

Published in The Guardian, 13 October 2016 Penguin Bloom is the story of an Australian family who rescued a ‘a tiny, scruffy, injured’ magpie chick they called Penguin. In caring…
Sam Bloom with Penguin on her shoulder Media
October 3, 2016

BBC News – The magpie that saved a family

By Vibeke Venema Published 3rd October 2016, BBC News
April 16, 2016

Mamamia – An accident left Sam Bloom paralysed, here is her story

How a “great and terrible hardship” changed the way I look at life. by Sam Bloom Published 13 April 2016 in Mamamia
March 19, 2016

The Australian – Penguin Bloom, Sam Bloom’s unlikely saviour

Printed Mar 19, 2016 in The Australian By Cam Bloom I fell in love with Sam while eating a pie. She was wearing faded jeans, a white T-shirt and a…
Sam Bloom kayaking Media
April 17, 2015

ABC News – Sam Bloom, Kayaker paralysed in balcony fall to represent Australia at canoe world champs

By Adam Harvey Published 17 April 2015, ABC News