Sam is passionate about supporting organisations that are close to her heart.

"To be in the twenty-first century and not have found a cure for spinal cord injury is painfully astonishing." - Sam Bloom

To Sam, the future is the cure and she is committed to being a driving force behind it so that others will not have to endure what she and her family have.

As well as Sam, up to 19,000 Australians and tens of millions of people around the world live with a spinal cord injury.

To have a spinal cord injury means so much more than just losing your ability to walk – it is reduced life expectancy, constant pain, mental health challenges, and the list goes on.

Sam works as an ambassador with two, leading spinal cord injury research organisations to help raise funds and awareness for the global quest for the cure.

Sam supports

SpinalCure Australia

SpinalCure Australia has one, singular focus – to find a cure for spinal cord injury. Sam helps raise funds and awareness for the cause, as well as donating a percentage of royalties from Australian sales of Penguin Bloom.

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Wings For Life

With the Wings for Life World Run, WFL has taken the search for the cure global! In partnership with RedBull, WFL have raised millions of dollars for spinal cord injury research, funding 150+ projects across 15 countries.

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Sam Bloom supports Wings for Life

Get involved and join Sam’s quest for the cure today.

Penguin Bloom

The story that’s captured hearts and minds across Australia and around the world.


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Sam works with select brands that align with her values and goals.